The Nine Guidelines of Go-To-Market - Guideline 2

What is a Go-To-Market Strategy?

Guideline 2:

A go-to-market strategy ensures you are always focused on your [customer] purpose and not distracted by internal drivers.

Meaning:

The ‘Purpose’ is why your organisation exists. This defines what, why and how you will be addressing your target customer and industry. This is key to the success with your targeted client base and in maintaining your existing customer base. Goals, Objectives and Strategies are all internal drivers used to reinforce and maintain the focus of employees and the success of all divisions within the organisation.

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