The Nine Guidelines of Go To Market - Guideline 1

Over the next 9 days, Synergy Six Degrees will post its nine guidelines and meanings of what should be appreciated when you go to market.

Critical to your thinking is why you shouldn't switch off when someone says 'Go-To-Market' thinking its only about marketing and not critical to your business!

Do you and company want to feel like a contributor to success from the outset and not part of an emergency service reacting to a fire that they had no part of causing in the beginning.

What is a Go-To-Market Strategy?

Guideline 1: 

A go-to-market strategy is the backbone to your success; As a company; As a portfolio; As Individuals. 

It supports and balances your focus. 

Meaning:

Synergy Six Degrees have proven that go-to-market (GTM) plans are strategic not tactical. A GTM strategy is the operational execution of your organisation’s strategies that support the achievement of your business key objectives. No single individual or team (specialist discipline) can create a GTM strategy in isolation. A collaboration involving all employees and key stakeholders is essential. Having completed, reviewed and agreed all key objectives and strategies these are then integrated to provide an aligned business plan for your organisation.

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