A Market Strategy Plan For Your Success

Optimising Your Go-To-Market Strategy to Redefine Your Business Priorities

'A vision without a plan is just a dream.…but a vision with a purposeful Go-To-Market strategy can change the world.' 

GET OUT OF 'G0-TO-MARKET' ISOLATION

Historical challenges where you treat your go-to-market planning as an exception rather than a defining rule is restricting the opportunity to grow your organisations relevance in your chosen markets.
  • Organisations should stop treating their Go-To-Market strategy in the confinement of an individual team such as a standalone marketing plan, marketing strategy or pricing strategy that was never aligned to their business plan that was [previously] developed in isolation.
  • GTM strategy is the core of your business plan, driven from within the business, rather than accepting of a top down cyclical directive. 
  • Acknowledging applicable secular market changes in your GTM strategy will mitigate exposing your business to unseen operational disruption and inevitable revenue declines.
A strong GTM strategy with data and knowledge based on secular and cyclical insights will accelerate your effectiveness across value and supply chains that are critical to your organisations success.

DRIVING ENTERPRISE COLLABORATION

The most distinct element of any GTM strategy is the collaboration and integration of the many internal and external teams and specialists that contribute towards organisation objectives.

Relying on traditional methods, where at best a single specialised team owns the GTM process,  consciously rejecting the ongoing value of  other disciplines, contributes to a disjointed execution, and decreases the ability to achieve maximum benefits, projected from specific outcomes (objectives).

Six Degrees of Separation

In our connected world, the six degrees of separation theory is realistic as a way to establish and elevate interesting, skilled, like-minded and [GTM] profitable relationships, across your network of internal and external business connections.

Product, Pricing, Marketing, People, Finance & Operations

The combination of these disciplines contribute towards and collaborative an integrated approach to your GTM strategy. All disciplines provide the skills and insights to drive for success, whilst also being alert to adjust your activities due to unforeseen challenges.

SynergySix Flow Chains™

The SynergySix Flow Chains™ framework should be at the core of your GTM strategy, utilising multiple recognised techniques focused on achieving your business goals for data insights, operational objectives and business knowledge.
The SynergySix Flow Chains™ encourages the collaboration across all existing and desired Value and Supply Chain stakeholders, exploiting their skills in a collective approach.

Greater than Marketing or Market Research

The SynergySix Flow Chains™ model, throws-out the myth that the GTM strategy is owned or focused purely on one functional group within the business. When you plan your GTM Strategy extend your collaboration outside of marketing or market research to include areas such as the finance team for pricing, operations for strategy amongst the other disciplines. This change in focus with help drive a successful plan.