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PMA Panel: Demystifying Go-to-Market Strategy
Kevin Bailey • Feb 19, 2020
Go-to-Market Strategy: it's the bread and butter of product marketing and the inclusion of other specialists
Last week I privileged to be asked by the PMA organisers Richard King, Katherine Brittain and Phill Brougham to attend as a panelist at the London meet up.
Alongside Susan "Spark" Park from Facebook we exchanged ideas with a well attended audience based on our experience.
To ensure that the thousands of PMA members globally could understand what was discussed the organisers arranged for the session to be filmed. To keep things as short as possible I have included my session in the video below.
If Product Marketing or Go-To-Market is part or all of your responsibilities please take some time out to watch the video.
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