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Synergy Six Degrees Launches to Optimise Go-To-Market Strategies

Kevin Bailey • Oct 10, 2019

Driving Enterprise Collaboration

Synergy Six Degrees  has been launched today by Kevin Bailey, a technology market and strategy specialist. With over 20 years hands on experience, his achievements in operational and staff roles across start-up and corporates have resulted in successful GTM implementations across specialist disciplines that make up the ‘SynergySix Flow Chains™ framework. Headquartered in the UK, our vision is to ‘Drive Enterprise Collaboration’, strengthened by our client purpose to ‘Optimise Your Go-To-Market Disciplines to Drive Business Growth’.

Organisations need to continually push the boundaries to identify and execute programs to establish new markets and meet new customer needs. This requires increased efficiencies across the time to market within an optimal cost base to grow market share and revenues.

Synergy Six Degrees challenges the engagement approach that other go-to-market (GTM) specialists believe is the most appropriate approach to achieve business success.

Many organisations and GTM specialists detach their GTM practices away from the organisation's business plan and focus their key deliverables on one or more individual disciplines, such as:
  • Marketing Led – where the outcome is focused on the marketing mix
  • Product Led – where the outcome is focused on product development
  • Sales Led – where the outcome is focused on client acquisition
None of the above are incorrect but we believe that all contribute towards a successful GTM strategy, plan and execution, and therefore need to reflect their effect on others.

At its core, Synergy Six Degrees delivers assignments against its chains of collaboration using its ‘SynergySix Flow Chains™’ framework. This has been developed to connect existing [and needed] structures for the success of a common business objective.

The Synergy Six Flow Chains™ framework utilises six layers of influence; data, external forces, adoptions curves, efficiency models, implementation and outcomes across six disciplines focused on; product, financials, sales, marketing, operations and people.

We believe organisations need to assimilate each teams’ contributions in order to drive successful growth.
Implementing this new approach to business operations, ensures that all employees appreciate their value in a company’s success, with the opportunity to enhance current skills and grow their long-term career aspirations.


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